Get a Complete SEO & Website Performance Audit in Minutes
Identify technical SEO issues, improve Core Web Vitals, optimize page speed, and uncover opportunities to rank higher on Google. Friction Labs Site Analyzer provides actionable insights that help businesses, marketers, agencies, and developers build faster, healthier, and more search-friendly websites.
Analyzed Domain
https://example.com
Website Health Score
Excellent condition with minor optimizations recommended.
SEO
96
Performance
91
Security
100
Accessibility
88
Core Web Vitals
Passed (Good)
Trusted By Marketers, Agencies & Developers Worldwide
Free Website SEO Audit Tool
Analyze your website in seconds with Friction Labs Site Analyzer. Get a complete website health check covering technical SEO, on-page optimization, Core Web Vitals, page speed, indexing, structured data, mobile usability, accessibility, security, and AI search readiness.
Whether you need a quick website SEO audit, a detailed technical SEO audit service, or an enterprise SEO audit, our platform identifies issues that affect your search visibility and provides actionable recommendations to improve rankings
What Is an SEO Audit?
An SEO audit is a comprehensive evaluation of your website that identifies technical, content, and performance issues preventing your pages from ranking higher in search engines. A professional audit examines everything from crawlability and indexability to page speed, metadata, internal linking, structured data, Core Web Vitals, and content quality.
Instead of guessing why rankings have dropped, an SEO audit provides a clear roadmap for improving organic visibility. Whether you're running an ecommerce store, a local business, or a large enterprise website, regular SEO audits help uncover opportunities to increase traffic, improve user experience, and maintain a healthy website.
Everything Included in Your Website Analysis
Comprehensive 250+ check audits covering every modern performance factor.
Technical SEO
Evaluates crawlability, indexability, and core technical infrastructure.
- Crawlability & Indexability
- XML Sitemap & Robots.txt
- Canonical URLs & Redirects
- HTTPS Protocol Checks
- Structured Data Validation
On-Page SEO
Ensures individual pages are fully optimized for search engines and readers.
- Meta Titles & Meta Descriptions
- Heading Structure & Image Alt Text
- Internal Links & External Links
- Keyword Optimization
Performance
Deep checks into speed, responsiveness, and key user experience metrics.
- Core Web Vitals & Page Speed
- Mobile Friendliness
- Accessibility Standards
- Security Headers
Content
Audits overall content health, readability, and expansion opportunities.
- Thin Content & Duplicate Content
- SEO Content Audit
- Readability Analysis
- Content Opportunities
Mobile Optimization
Verifies that mobile traffic receives a fast, seamless experience.
- Mobile Responsiveness & Viewport
- Tap Target Sizing & Font Legibility
- Touch Accessibility & Layout Stability
Security
Protects your users while establishing core search engine trust factors.
- HTTPS & Valid SSL Checks
- Security Headers & Mixed Content
- Cookie Security & Safe Redirects
Technical SEO Audit Services
A technical SEO audit focuses on the foundation of your website. Even the best content cannot perform well if search engines struggle to crawl or understand your pages.
Core Technical Issues We Identify
Whether you need a one-time review or ongoing technical SEO auditing, our reports help prioritize fixes based on impact:
Website SEO Audit Services for Every Business
Tailored solutions for different platforms, site scales, and geographic targets.
Ecommerce SEO Audit
Selling products online requires more than basic optimization. Our ecommerce SEO site audit reviews category pages, product pages, faceted navigation, duplicate content, structured data, and internal linking to help improve search visibility and conversions.
Local SEO Audit
Our local SEO audit analyzes your location pages, Google Business Profile optimization, local citations, NAP (Name, Address, Phone) consistency, user reviews, and local search performance to bring in nearby customers.
Enterprise SEO Audit
Large websites require scalable analysis. Our enterprise SEO audit helps identify indexing issues, duplicate content, crawl budget problems, and site architecture challenges across thousands of complex pages.
International SEO Audit
If your business targets multiple countries or languages, our international SEO audit checks hreflang implementation, international targeting, content localization, and regional search engine optimization.
Why SEO Audits Are Important
Many websites gradually lose visibility because technical issues go unnoticed. Broken links, slow-loading pages, duplicate content, or indexing errors can prevent search engines from fully understanding your site.
Improve Rankings
Increase Organic Traffic
Fix Technical Issues
Enhance User Experience
Improve Core Web Vitals
Identify Content Gaps
Stay Ahead of Competitors
If you're wondering why an SEO audit is important, the answer is simple: it helps you discover and resolve issues before they impact your search performance.
Website Health Check
A website health check gives you a complete overview of your site's SEO performance. Instead of manually reviewing dozens of SEO factors, you receive one easy-to-understand report with prioritized recommendations.
How to Audit a Website
Running an SEO audit doesn't have to be complicated. Whether you're learning how to audit a website or how to do a website audit, the process becomes much faster with an automated SEO auditing tool.
- 1 Enter your website URL.
- 2 Start the analysis.
- 3 Review your SEO score.
- 4 Fix high-priority issues.
- 5 Re-scan your website.
- 6 Monitor improvements over time.
Instantly Detects & Fix 100+ Technical SEO Issues in Minutes!
Friction Labs' Site Analyzer performs a comprehensive website health check using powerful diagnostic filters designed to uncover hidden search engine roadblocks in seconds. Scan your website for technical, on-page, performance, and accessibility issues that may be affecting your search rankings, user experience, and overall website health.
| # | URL Path | Title Length | HTTPS | Status | Response |
|---|---|---|---|---|---|
| 1 | /site-analyzer/overview | 58 px | ✓ | 200 OK | 142ms |
| 2 | /old-images/banner-01.png | - | ✓ | 404 Broken | 210ms |
| 3 | /features/technical-seo | 62 px | ✓ | 200 OK | 98ms |
| 4 | /blog/duplicate-meta-tag | 89 px (Too long) | ✓ | 301 Redirect | 320ms |
| 5 | /pricing/enterprise | 51 px | ✓ | 200 OK | 115ms |
| 6 | /docs/missing-alt-image.jpg | Missing Alt | ✓ | Issue Detected | 180ms |
With just one scan, you can identify:
- Broken links and crawl errors
- Missing or duplicate meta titles and descriptions
- Core Web Vitals and page speed issues
- Indexing and crawlability problems
- Missing image alt text and heading structure
- Internal linking opportunities
- Mobile usability and security issues
- Structured data and schema errors
- And 60+ additional SEO checks
Prioritize high-impact fixes with clear, actionable recommendations, so you can improve your website's SEO performance, boost organic visibility, and create a better experience for both users and search engines.
Discover What’s Inside Your SEO Report Card
Technical SEO Health
Uncover hidden crawlability issues. We analyze your meta tags, header structures, image alt attributes, XML sitemaps, robots.txt, and indexability signals.
Speed & Core Web Vitals
Track your site's real-world loading performance. Get actionable insights on LCP, CLS, INP, server response times, and PageSpeed scores for both mobile and desktop.
Security & Trust Signals
Ensure your site meets modern search engine security standards. We verify SSL certificate health, HTTPS enforcement, and detect mixed-content vulnerabilities.
Actionable SEO Strategy
Get a prioritized roadmap for organic growth. Includes competitive positioning, risk detection, and high-impact "quick wins" sorted by effort and ranking potential.
On-Page Content Analysis
Evaluate your content's ability to rank. We measure keyword frequency, topical relevance, readability scores, and search intent alignment to outrank competitors.
Overall SEO Health Score
Get a clear, visual breakdown of your website's performance. View your custom health score out of 100, segmented across key dimensions: Technical, Content, Speed, and Security.
Who Is This Tool For?
Engineered for diverse teams and businesses to streamline technical audits and accelerate organic growth.
SEO Agencies
Manage multiple client projects, generate white-label reports, and prove your SEO success with hard data.
Website Owners
Track your website's health and grow organic traffic without needing deep technical expertise.
Ecommerce Businesses
Optimize your product pages for search to drive high-intent buyers directly to your store.
Local Businesses
Track your rankings on Google Maps and local search to ensure nearby customers can easily find you.
Marketing Teams
Align your campaigns with data-driven SEO insights to boost your brand's overall online visibility.
Enterprise Companies
Scale your tracking across thousands of keywords, multiple domains, and global locations from a single dashboard.
Developers
Instantly identify and fix technical website issues, slow load times, and Core Web Vitals errors.
SEO Consultants
Design winning SEO strategies for clients using advanced competitor analysis and deep technical audits.
Content Teams
Measure article performance, discover new keyword opportunities, and write content engineered to rank.
Why Choose Friction Labs?
Improving your website's search visibility is more competitive than ever. Search engines evaluate factors like technical SEO, content quality, page speed, Core Web Vitals, mobile usability, and user experience. That's why you need more than a basic SEO checker—you need actionable insights that help you improve rankings and website performance.
Comprehensive Diagnostic Scanning
Friction Labs Site Analyzer scans your website across technical SEO, performance, accessibility, content, and AI readiness to uncover issues that may be limiting your organic growth.
Prioritized Guidance
Get clear, prioritized recommendations so you can quickly fix problems and improve your website's health without getting overwhelmed by raw technical data.
All-in-One Dashboard
Whether you're a business owner, marketer, SEO consultant, or agency, Friction Labs makes SEO simple with easy-to-understand reports and a centralized dashboard.
End-to-End Optimization
From crawl errors and indexing issues to page speed, metadata, internal linking, and content optimization, everything you need is available in one place.
Historical Tracking & Monitoring
With website audits, technical SEO analysis, website health monitoring, historical tracking, and automated reports, Friction Labs helps you make smarter SEO decisions, monitor progress, and achieve sustainable organic growth with confidence.
White Label SEO Audit
Agencies can generate branded reports for clients using our white label SEO audit capabilities. Deliver professional website audits, track improvements, and present actionable recommendations under your own brand.
Perfect for Agencies, Business Owners, Marketers 🧑💼 🏢 📈
Tailored for SEO professionals, web designers, and anyone looking to boost website performance! Whether you're managing a single website or hundreds of client projects, Friction Labs Site Analyzer helps you make smarter SEO decisions with confidence.
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1.28K +2.04%
100
Content
83
Technical
🔗
Backlinks
How It Works
Three simple steps to uncover every friction point on your site.
Enter Your Domain
Simply paste your website URL. Our system instantly initiates a frictionless, deep diagnostic scan.
Real-Time Diagnostics
Our engine analyzes technical SEO, Core Web Vitals, security protocols, and on-page content instantly.
Get Actionable Insights
View your interactive performance dashboard and download a comprehensive, white-label ready PDF report.
We’ve got great feedback from our customers
Friction Labs has been a game changer for my SEO business. The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results.
Alex Smith
Apex Digital
Friction Labs is by far the best SEO review site on the web. I use it all the time for my site and my clients.
David Reed
Reed Media Group
Outstanding value for the money. Solid data and insight for prospecting and value added services.
Victor Miller
CEO, One Growth
Friction Labs is easy to use and great for people starting out in SEO. It's a lot cheaper than other platforms like Moz and essentially fills all our needs.
Emily Davis
Magnetize Agency
We have doubled our inbound SEO leads with Friction Labs.
Tyler Lee
Founder, Convert Marketing
I love Friction Labs! It gives fast insight into some of the back-end technicalities of a website, as well as some high-level technical SEO action points. Great for discovery calls! Adds lots of value to my one-woman digital agency business. Highly recommend!
Nina Gomez
Prism SEO
Frequently Asked Questions
What is an SEO audit?
An SEO audit analyzes your website to identify technical, on-page, and content issues that may affect search rankings. It highlights problems like broken links, slow page speed, crawl errors, duplicate content, and missing metadata, helping you improve your website's SEO performance.
How much does an SEO audit cost?
The cost of an SEO audit depends on your website's size and complexity. Small websites usually require a basic audit, while larger or enterprise websites need more detailed analysis. You can also use automated SEO audit tools to identify key issues before investing in a professional audit.
What is included in an SEO audit?
A typical SEO audit includes technical SEO checks, page speed analysis, mobile usability, crawlability, indexing, metadata, internal links, structured data, content quality, Core Web Vitals, and actionable recommendations to improve your website's search visibility.
How many times should you audit your site for SEO?
Most websites should perform an SEO audit every 3–6 months. If you frequently publish content, redesign your website, or notice ranking changes, auditing monthly helps identify and fix issues before they impact organic traffic.
What is an SEO report?
An SEO report summarizes your website's performance by highlighting keyword rankings, technical issues, traffic trends, website health, and optimization recommendations. It helps track SEO progress and measure the impact of ongoing improvements.
What is an SEO score?
An SEO score is a metric that measures how well your website follows SEO best practices. It considers factors such as technical SEO, page speed, mobile usability, content quality, and overall website health to indicate your site's optimization level.
What is a website health check?
A website health check evaluates your site's technical performance, SEO, security, and usability. It helps identify issues like broken links, slow-loading pages, indexing errors, and other factors that may affect user experience and search rankings.
How do you audit a website?
To audit a website, enter your URL into an SEO audit tool, run a scan, review the report, and fix the highest-priority issues. Regular audits help maintain website performance and improve search visibility over time.
Why is an SEO audit important?
An SEO audit helps uncover issues that may be preventing your website from ranking well. Regular audits improve technical performance, enhance user experience, fix content gaps, and ensure your site stays optimized as search engine algorithms evolve.
What is an enterprise SEO audit?
An enterprise SEO audit is designed for large websites with hundreds or thousands of pages. It focuses on complex technical issues, site architecture, crawlability, indexing, internal linking, and scalability to support long-term organic growth.
Ready to Improve Your Website?
Find technical SEO issues, improve performance, optimize Core Web Vitals, and make your website easier for search engines and users to navigate.